JUAN
JUAN
JUAN
CASTRENCE
CASTRENCE
CASTRENCE
Product Designer
Product Designer
Laptop? Lap dog? Why not both? 🐶
Laptop? Lap dog? Why not both? 🐶
Laptop? Lap dog? Why not both? 🐶
Product designer with about 10+ years of experience. I consider myself a design swiss army knife but my strengths lie in prototyping, research, and taking products from 0-1.
In my decade-long career, I have worked in UX design, brand and identity design, copywriting, visual storytelling, and even tattooing (which taught me more about line weight and permanence than any design school could!)
I'm a scrappy, constantly curious, collaborative self-starter who can balance strategic, systemic thinking with creative, detailed execution, and takes pride in building products that not only look good, but make real impact.
Product designer with about 10+ years of experience. I consider myself a design swiss army knife but my strengths lie in prototyping, research, and taking products from 0-1.
In my decade-long career, I have worked in UX design, brand and identity design, copywriting, visual storytelling, and even tattooing (which taught me more about line weight and permanence than any design school could!)
I'm a scrappy, constantly curious, collaborative self-starter who can balance strategic, systemic thinking with creative, detailed execution, and takes pride in building products that not only look good, but make real impact.
Product designer with about 10+ years of experience. I consider myself a design swiss army knife but my strengths lie in prototyping, research, and taking products from 0-1.
In my decade-long career, I have worked in UX design, brand and identity design, copywriting, visual storytelling, and even tattooing (which taught me more about line weight and permanence than any design school could!)
I'm a scrappy, constantly curious, collaborative self-starter who can balance strategic, systemic thinking with creative, detailed execution, and takes pride in building products that not only look good, but make real impact.
Featured Case Studies
Featured Case Studies
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Experimentations
Some side projects that I built during my free time, experimenting with new AI tools like Lovable and Replit.
Some side projects that I built during my free time, experimenting with new AI tools like Lovable and Replit.
🧪
Experimentations
Some side projects that I built during my free time, experimenting with new AI tools like Lovable and Replit.
About Me
About Me
My mission is to make the world a little bit better by designing human friendly software and working with mission driven organizations. Below are some principles I abide by:
My mission is to make the world a little bit better by designing human friendly software and working with mission driven organizations. Below are some principles I abide by:
Clarity
I believe that clarity is kindness, whether it's in my interpersonal relationships, or in the products I design.
I believe that clarity is kindness, whether it's in my interpersonal relationships, or in the products I design.
Bias Towards Outcome
Just as much as how form should follow function, I believe that process should serve our aims and goals when designing. That means picking the right direction and choosing the right success metrics.
Just as much as how form should follow function, I believe that process should serve our aims and goals when designing. That means picking the right direction and choosing the right success metrics.
Diversity
A healthy expression of differences in perspectives, especially when collaborating, often results in reducing blind spots and building more inclusive products and services.
A healthy expression of differences in perspectives, especially when collaborating, often results in reducing blind spots and building more inclusive products and services.
Empathy
To truly build products that solve real problems, we must empathize with the community we're solving for's lived experiences, and see through their lens.
To truly build products that solve real problems, we must empathize with the community we're solving for's lived experiences, and see through their lens.